Tuesday, 26 May 2009

Webinar: Creating Successful e-Marketing Strategies for the Travel & Hospitality Industries

The internet has become a unique sales and distribution channel for the hospitality and travel industries, but many are uncertain of where to start and how to get the most out of the channel.Our FREE webinar will help you get started, so sign up now.

Among other things, the internet has changed the way we do business and communicate with each other. For the travel and hospitality sectors, the internet has given companies new opportunities to differentiate themselves to their customers who are increasingly starting their purchases online. Nowadays, having a representative and operable e-business unit is a piece of real estate as important as your hotel, travel agent or call centre - it has become a "must" in order to remain competitive and survive especially in these tough times. Arguably, businesses cannot afford to stay a "brick and mortar" business only - they must market to their online customer in conjunction with their offline marketing to stay ahead.

However, implementing a well-functioning e-business department in an organization requires strategic planning and attention to detail that may ellude the e-novice. This first webinar in a series of four will outline how to create successful e-marketing strategies and to help you plan and implement your e-strategies.

What: "Creating Successful e-marketing strategies for the travel & hospitality industries"
When: On May 28th, 2009 at 14:00 British Standard Time (15:00 European time)

By attending to this webinar you will answer these questions:

  • Why is e-Marketing so important?
  • What are the benefits of e-marketing?
  • How do I create an e-Strategy for my business?
  • How do I develop an e-Marketing Plan? What should I consider & how do I prepare it?
  • What should be included in my e-Marketing Plan for 2009?

Who Should Attend?

  • E-Marketing & e-Commerce Professionals on all levels
  • Sales & Marketing Professionals on all levels
  • Hotel GMs
  • Assistant GMs
  • Managers/Directors
  • Anyone else who is interested in learning more about e-Marketing

So sign up today, it's FREE so click here or copy and paste this link into your browser: https://www2.gotomeeting.com/register/930398147

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